Hookah Blog

What Is Hookah Tobacco

What Is Hookah Tobacco

3rd Mar 2021

How much do you really know about what hookah tobacco is, other than it being one of the most unique pastime activities on the planet? Well, no worries! Cause we’re here to tell you everything about what it is, where it’s from, how it’s made, and how this form of tobacco differs from other types.


Let’s jump to it! The common name for hookah tobacco in the Middle East is Ma’assel, meaning “with honey”. The story told about the origin of hookah tobacco is that it was first discovered when a ship carrying both tobacco and honey encountered rough seas on its way from England to India back in the 16th century. Jars of honey broke and mixed with the tobacco. The tobacco was ruined, and the merchant needed to find a way for it to be used and sold. The solution? A hookah, of course. Whether or not this story is fully true is hard to say but we do know that hookah tobacco originated in India and spread into Persian, Turkish, and Middle Eastern cultures where it is still popular today.

Where Hookah Originated

The story does however nicely illustrate how hookah tobacco is different from other types of tobacco. It’s very moist and can only be smoked using a hookah pipe, or commonly referred to elsewhere in the world as a shisha pipe. In fact, just roughly 15% of the contents is actually tobacco. The other components that go into hookah tobacco are molasses (optionally honey), glycerin, and flavoring. These secondary components account for a vast majority of its weight.

Another difference when comparing to other methods of smoking is that the goal is not to burn the tobacco but to bake it at the proper temperature. Preparing a hookah takes about 20 minutes and the process is considered a ritual by many. After assembling your hookah (on average they are about 3 feet tall) you add the tobacco into a specialty clay bowl that goes on the very top of the hookah. Traditionally, the clay bowl is then covered in foil, and coals are added atop. When heated properly, it releases all the flavoring and glycerin which in turn gives an enjoyable smoking session.  In a sense, the tobacco just acts as a carrier for the flavor. If you overheat the tobacco and it begins to burn, your hookah session is considered done for.

Pretty complicated stuff, right? This also helps to explain why you cannot successfully smoke hookah tobacco in any other device such as vape pens, glass pipes, rolling papers - nor can it be chewed!


Ingredient: Tobacco

Virginia Blonde Leaf Hookah Tobacco

The most commonly used tobacco in a hookah is the Virginia blonde leaf, also known as Bright Leaf tobacco. Sometimes this leaf is blended with other Oriental (Turkish) tobacco varieties as well. Typically, the Virginia blonde leaf is flue-cured meaning that it is dried in a heated indoor structure. This process of curing is what gives the Virginia blonde leaf its vibrant yellow/orange color and its sweetness in flavor.

Air Curing Tobacco

Air-cured tobacco leaves are also used but typically this method is for dark leaf hookah tobacco options that feature higher nicotine contents. Air-curing commonly takes place in an open barn where the leaves are hung up to dry for several weeks. This method also nets a stronger tobacco taste than you’d find in flue-cured tobacco.

Ingredient: Molasses

Molasses for Hookah Tobacco

Molasses is used as a sweetener and is made from sugarcane. There are other substitutes such as honey and corn syrup, however, molasses is the most common choice amongst modern brands.

Ingredient: Glycerin

Glycerin in Hookah Tobacco

Glycerin is another component that is used. It is a great carrier for flavoring and it helps keep the leaves moist. Glycerin is also what produces the majority of cloud output that you see when hookah is exhaled.

Ingredient: Flavoring

Flavoring Hookah Tobacco

The final ingredient is the flavoring that goes into hookah tobacco. Unlike some other tobacco variants such as cigars and cigarettes, one of the main characteristics of hookah is the flavor. Traditionally, the hookah tobacco was flavored using dry fruits. Some of the most common flavorings were lemon, apple, grape, and even mint. Today, food-grade flavoring extracts are used in hookah tobacco and there are hundreds of flavors available.


A general misconception about hookah smoking is that it will get you high. Hookah tobacco will not make you high but however does contain nicotine. Blonde leaf tobacco, like Fumari’s, has 0.05% nicotine content and is not known for giving a nicotine buzz. It is mainly smoked to enjoy the flavor and relax.

Hookah At A Cultural Event

Hookah is a uniquely social activity that can often be seen at celebratory events and special occasions, where family members and friends smoke hookah to socialize and unwind. In various cultures, offering a hookah pipe to a guest is considered good hospitality, and a sign of respect much like it was 100’s of years ago by Middle Easter kings and sheiks.

That about sums it up. Hookah tobacco is a great pastime for adults to enjoy together with friends and family, and with this blog, we hope we’ve hopefully provided you with sufficient knowledge to boast about to your friends at your next hookah get-together. Thank you all for taking a deeper dive and learning more about what hookah tobacco is!

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