Our Craft

THE STORY
TAKING TASTE BUDS ON NEW ADVENTURES.

In 1997, Fumari opened the first hookah lounge in San Diego, CA with a mission to share the hookah culture across Southern California.

In 2002, Fumari.com was launched making Fumari tobacco and hookah products available to homes beyond Southern California. The mission to share the hookah culture now had no boundaries. Fueled with insight into customer tastes, Fumari began innovating their own tobacco flavors. Some of these flavors, like Lemon Mint, White Gummi Bear, Spiced Chai and Ambrosia, have become global bestsellers.

Today, Fumari is still in San Diego, California, where they produce and pack their premium hookah tobacco. From under that same roof, all teams, from R&D to Sales to Shipping, work side-by-side to provide the best customer support and ensure flavors are always available, fresh, and ready to ship to any corner of the globe.

AMERICAN PREMIUM HOOKAH TOBACCO

Made in the U.S.A. by using nothing but premium ingredients, from the tobacco leaves selected to the flavors that are mixed in.

Start with the finest tobacco

Start with the finest tobacco

Fumari's blend of flue-cured Virginia tobacco combines just the right amount of stems for getting a perfect burn.

our cut

our cut

The tobacco is cut into small, consistently-sized strips for a better pack in your bowl that heats evenly from beginning to end.

Flavor crafting

Flavor crafting

Tobacco is prepared with flavoring using a two-step aging process that improves the absorption of ingredients and unleashes each flavor’s potential.

Flavor-locked Pouch

Flavor-locked Pouch

Fumari flavors are replenished daily in small, limited batches and packed in flavor-lock pouches designed to keep air out and maintain the strikingly fresh flavor inside.

Research And development